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Auto insurance · Updated August 2026

GEICO vs USAA

GEICO is built for drivers who buy direct and manage the policy in the app. USAA is built for military members, veterans, and their families. On the NAIC's 2025 complaint index the two land close: GEICO General Ins. Co. drew 0.88 and United Services Automobile Assn. drew 0.83, against an industry median of 1.00. AM Best rates both companies A++. Neither is reliably cheaper. For the same driver in the same state, either can return the lower number.

Kevin Lee

By Kevin Lee, licensed insurance agent · NPN 19669698

The short answer

GEICO, for drivers who buy direct and manage the policy in the app.

GEICO has written auto since 1936 and writes through GEICO group companies, part of Berkshire Hathaway. The tradeoff: it writes five lines against USAA's six.

USAA, for the wider lineup.

USAA has written auto since 1922 and writes through USAA and its subsidiaries. It writes six lines: auto, home, renters, life, umbrella, and boat. The tradeoffs: it writes in Available nationwide to the military community against GEICO's all 50 states, and its app carries 2,300,916 ratings against GEICO's 4,753,999.

On price, there's no standing winner.

Both companies state by state, and their filed rates trade the lead by address. A national average will not predict which one wins for you. For the same driver in the same state, either can return the lower number.

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Side by side

GEICO vs USAA: the data sheet

Sources are listed under the measured figures. How we compare

GEICO
USAA
Built forDrivers who buy direct and manage the policy in the appMilitary members, veterans, and their families
Who underwrites itGEICO group companies, part of Berkshire HathawayUSAA and its subsidiaries
Complaints per policyEffectively tied

0.88

536 complaints on $12.8B written

0.83

278 complaints on $7.0B written

NAIC complaint index, 2025, private passenger auto · GEICO General Ins. Co. vs United Services Automobile Assn. · 1.00 is the industry median

Financial strengthTied at A++

A++

Superior

A++

Superior

AM Best financial strength rating · A++ is the highest issued

Coverage you can buyUSAA, if you want to bundle

5 lines

auto, motorcycle, renters, home, rv

6 lines

auto, home, renters, life, umbrella, boat

PriceNot rated

Filed state by state, priced to the driver. The main factors are below.

Mobile appEffectively tied

4.80

4,753,999 ratings

4.80

2,300,916 ratings

Apple App Store, August 2026

SR-22 filingYesYes
Telematics programDriveEasySafePilot
AvailabilityAll 50 statesAvailable nationwide to the military community
Known forDirect sales, fast quotes, multi-policy discountsMilitary-only membership, banking and insurance in one account

In practice

Where they differ

The complaint records

On the NAIC's 2025 complaint index the two land close: GEICO General Ins. Co. drew 0.88 and United Services Automobile Assn. drew 0.83, against an industry median of 1.00. The index weighs a company's complaint count against the volume expected for its size, so 1.00 is the industry median and a lower number is fewer complaints than expected.

Financial strength

AM Best rates both companies A++. A++ is the highest grade AM Best issues. The grade measures the company's ability to pay claims, not its service or its price.

Who underwrites each one

GEICO policies are written by GEICO group companies, part of Berkshire Hathaway. USAA policies are written by USAA and its subsidiaries. The brand on the advertising and the company on the policy are often different entities, and the complaint figures on this page belong to the named companies.

What each one covers

GEICO writes five lines and USAA writes six lines. GEICO writes auto, motorcycle, renters, home, and RV. USAA writes auto, home, renters, life, umbrella, and boat. If auto is all you need, the difference costs you nothing.

Price

Which is cheaper: GEICO or USAA?

Neither company is reliably cheaper. What sets the price:

The record sets the range. A ticket, an at-fault accident, or a moves the two prices by different amounts, and the direction is not consistent between states. A quote on the real record is what separates them.

Availability decides some matchups. GEICO writes in all 50 states. USAA writes in Available nationwide to the military community. Where only one of them writes in your state, the comparison answers itself.

Telematics moves the number. Both run a program: DriveEasy at GEICO, SafePilot at USAA. A telematics program measures driving through an app or a plug-in device and adjusts the price on the result. The size of that adjustment is filed per state.

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