American Family Insurance in Wisconsin

American Family, founded in 1927 and headquartered in Madison, Wisconsin, offers auto, home, renters, life, umbrella, commercial insurance. American Family Insurance (AmFam) is a Madison, Wisconsin-based mutual company selling auto, home, life, and business coverage primarily through dedicated agents across the central and western U.S. It is known for diminishing-deductible perks.

In Wisconsin, drivers are required to carry minimum auto liability coverage of 25/50/10. Wisconsin has some of the most affordable auto and home insurance rates in the country. The average auto insurance rate in Wisconsin is $1,181 per year, though your actual rate with American Family may be higher or lower depending on your driving record, vehicle, and coverage level.

American Family is especially well-suited for working with a local agent, bundling, homeowners. Comparing American Family alongside other carriers through Truvo helps ensure you get the best rate available in Wisconsin, whether you need basic liability or full coverage.