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American Family Insurance

American Family Insurance (AmFam) is a Madison, Wisconsin-based mutual company selling auto, home, life, and business coverage primarily through dedicated agents across the central and western U.S. It is known for diminishing-deductible perks.

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1927

Founded

A

AM Best Rating

6

Product Lines

Madison, Wisconsin

Headquarters

Insurance Products

Auto InsuranceHome InsuranceRenters InsuranceLife InsuranceUmbrella InsuranceCommercial Insurance

Best For

  • Working with a local agent
  • Bundling
  • Homeowners

Key Facts About American Family

  • 1Policyholder-owned mutual
  • 2Diminishing deductible available
  • 3Agent-based service

Availability: Available in 19 states. Get a quote to see if American Family is available in your area.

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