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The General vs Dairyland: Which Is Better for You?

Wondering whether The General or Dairyland is the right fit? We compare coverage, rates, financial strength, and more to help you decide.

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Quick answer

The General and Dairyland both help you shop for insurance, but they work differently. The General is best for high-risk drivers, while Dairyland is best for motorcycle owners. The General covers 1 insurance line (Auto), and Dairyland covers 2 (Auto, Motorcycle). The cheapest option depends on your driving record, location, and coverage needs, so comparing personalized quotes from both is the only way to know.

The General vs Dairyland: Side by Side

Comparison of The General and Dairyland across key features
FeatureThe GeneralDairyland
TypeSpecializing in affordable auto insurance for high-risk drivers.Affordable auto and motorcycle insurance since 1953.
AM Best ratingAA+
Founded19631953
HeadquartersNashville, TennesseeStevens Point, Wisconsin
Insurance linesAutoAuto, Motorcycle
Lines covered12
AvailabilityAvailable in most statesAvailable in most states

At a Glance

The General

Specializing in affordable auto insurance for high-risk drivers.

AM Best RatingA
Founded1963
HeadquartersNashville, Tennessee
Products
Auto
Best For
  • High-risk drivers
  • SR-22 filings
  • No prior insurance
  • DUI/DWI records
AvailabilityAvailable in most states

Dairyland

Affordable auto and motorcycle insurance since 1953.

AM Best RatingA+
Founded1953
HeadquartersStevens Point, Wisconsin
Products
AutoMotorcycle
Best For
  • Motorcycle owners
  • Non-standard auto
  • Budget coverage
  • Independent agent access
AvailabilityAvailable in most states

Key Highlights

Why Choose The General

  • Purpose-built for high-risk and SR-22 drivers
  • Ultra-fast online quotes in under 2 minutes
  • Backed by American Family Insurance Group
  • Strong brand recognition for non-standard auto

Why Choose Dairyland

  • One of the largest motorcycle insurers in the US
  • AM Best A+ rating — top financial strength
  • Part of Sentry Insurance Group
  • Competitive both for auto and motorcycle coverage

Which Should You Choose?

Both The General and Dairyland are solid choices, but the right one depends on your situation. The General is best known for high-risk drivers, while Dairyland stands out for motorcycle owners.

In terms of financial strength, The General holds an AM Best rating of A compared to Dairyland's A+. The General offers 1 product while Dairyland offers 2, giving it a broader coverage lineup.

The best way to decide? Compare personalized quotes from both. Rates can vary dramatically based on your specific profile. Your driving record, location, age, and coverage needs all affect pricing. Truvo makes it easy to compare quotes from The General, Dairyland, and 40+ other carriers in minutes.

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